Customer vs. Client

What's the difference?

Customer

At this moment, you are a customer, a licensee is not obligated to keep confidential any information that you provide. 

Therefore, use care in revealing any pertinent information that can hinder your bargaining position.


You should expect a licensee to: 


•  Treat all prospects honestly and fairly;

•  Disclose all material defects known regarding the condition of a property;

•  Provide reasonable care and skill for any funds entrusted to the broker;

•  Comply with all state and federal laws regarding real estate matters;

•  Show properties; 

•  Prepare and convey offers; and

•  Provide information and administrative assistance.

Client/Principal

Becoming a Client/Principal through a written agreement

You should expect a licensee to:


•  Lawfully owe their principal fiduciary duties and responsibilities;

•  Treat you with the utmost respect, candor and rectitude;

•  Provide unparalleled negotiation and communication skills;

•  Counsel, guide and serve as an expert advisor;

•  Keep clients up-to-date with the latest real estate market data, trends and laws;

•  Problem-solve any issues that may arise at any time during the sale or purchase of a property;

•  Use integrity and analytical skills when negotiating on a property, especially during an inspection, as it is one of the most significant influences in the final sale of a property;

•  Safeguard and protect your interests at all times;

*CAVEAT: SELLER - Does not include withholding from a buyer any known material facts or misrepresentation concerning the condition of the seller's property. By doing so, would constitute misrepresentation and impose liability on both the broker and seller. 

Maximize the value of your real estate investment with complimentary 

tips and guides.


Whether you are working with an agency or listing as FSBO.

Seller

Thinking of selling? Is your property not receiving any serious offers? Discover the reasons why and get tips on how to sell your property quickly and for top dollar. 

Buyer

The path to homeownership can be filled with a whirlwind of emotions. Let us help you gain insight into everything you need to know to ensure a smooth and reassuring journey.